![]() Lay out your expectations regarding the selling price of the business, the terms of sale and desired time scales for completion.Give a projection for the business going forward, such as profit forecasts.Illustrate the general financial health of the business by providing historic turnover and profit figures, details of the business's assets, and any company debts or other liabilities.Include details of your typical customer and any key customers who are particularly important to the business. Give an outline of your customer base.Details of any staff you employ and the details of their contracts.Are they owned, leased, or do you work from multiple locations? Details of the premises you operate from.A discussion on your company’s competitors, and what makes your company different.Details of how your company operates - what you sell, or what service do you operate? How do you buy raw materials? How do you produce the end result that you sell? How is your product bought and sold?.A brief overview of the company’s history and how it got to its current position.The exact contents of the memorandum will vary from company to company however, an effective one will typically contain, amongst other things, the following key pieces of information: You must also ensure the document is an accurate representation and does not overstate, or understate, certain aspects of your business. It is the first major written description of the business your eventual buyer will have, so it’s well worth investing considerable time and effort into making sure the right message is conveyed. ![]() The information memorandum is your chance to shout about the positive aspects of your business and state the reasons your business is an attractive investment prospect. How to create an Information Memorandum to sell your business An information memorandum, sometimes also known as a sales memorandum, is a document produced prior to selling your business, and essentially functions as your opening pitch to any prospective buyers.
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